As Warren County R-III School Board members viewed a display of images including a formal crest, a Native American headdress, and three different versions of red W, they were at a loss to say which …
As Warren County R-III School Board members viewed a display of images including a formal crest, a Native American headdress, and three different versions of red W, they were at a loss to say which is the official emblem of the school district.
The board held a discussion last week to begin resolving what some members described as a “branding issue,” which is that the school district lacks one official logo. Instead, there are multiple fonts, several logos with and without traditional Native American “warrior” depictions, and even differing shades of red. The district also lacks a written policy stating an official logo or a process in which new designs are reviewed.
“Right here on my shirt, on my badge, and on this piece of paper, there are three different logos,” said board member Sarah Janes. She pointed out that many neighboring schools have just one essential logo.
The Warren County R-III School Board held a work session on Thursday, Aug. 25 to propose a solution for this branding issue, as well as a written policy for approving school imagery moving forward.
The board will organize a committee that will decide on an official color, font, logo and a database of pre-approved images that represent the Warren County R-III school district. Alumni, students, retired teachers, board members, and the superintendent were included among the suggestions for this committee to approve the initial list of school imagery.
“When the committee would first meet, they would develop a file of some already-preapproved images. Then when the elementary school wanted to make a T-shirt, they could look at the preapproved images and they would be there, ready to go,” Board President Ginger Schenck explained.
However, board members also said they don’t want to restrict any school group’s ability to create imagery for shirts or promotions that uniquely represent their group. After the initial collection of imagery has been decided upon, a smaller committee of a few individuals will be tasked with approving or denying future designs or slogans created by individual teams or clubs and updating the “preapproved imagery” file accordingly.
Existing materials with branding that doesn’t match the official Warren County R-III logo will be phased out over time, board members said.
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