The Democrats’ message didn’t catch on with the voters in the 2016 presidential election so they announced a new slogan that they hope will find favor with voters. The new branding is “A Better Deal.” Of course, they hope to offer an agenda with a populist appeal also.The new branding was unveiled outside the Beltway in Berryville, Va., in a district of one of the GOP House members they hope to defeat next year, Barbara Comstock.The Democrats reached back to President Franklin D. Roosevelt’s era to come up with a new branding. In the 1930s, the Democrats under Roosevelt branded the party as the “New Deal,” which was a series of new government programs aimed to bring the country out of the Great Depression. The public works program and financial reforms did help. The public works program put people to work. There was high unemployment during the Great Depression, along with bank failures and the stock market took a nosedive.“A Better Deal” emerged from months of internal debate and an analysis of polling and focus groups by the Democratic leadership. Democrats once considered the party as the one that represented the working class, only to have President Donald Trump take away much of that vote. Trump had greater appeal than Hillary Clinton, who never really had a message that caught on with voters.Senate Minority Leader Chuck Schumer said on a talk show that in 2016 the Democrats failed to tell the voters what the party stood for. He’s still out of touch with reality. The voters rejected the Democrats because they knew exactly what the party stood for, and they didn’t want any more of it. President Barack Obama was viewed as a failure, especially in foreign policy, and his liberal agenda was distasteful to voters. Obama’s “lead from behind” labeled America as weak and indecisive.The Democrats’ goals are to raise wages, lower costs for families and give working Americans better skills for the 21st-century economy.President Trump’s “Make America Great Again” slogan did have appeal. Because people know the Democrats’ leadership leans too far to the left. “A Better Deal” is not too exciting.