Chamber introduces text marketing to members

Kate Miller, Record Managing Editor
Posted 11/7/19

The Wright City Area Chamber of Commerce is offering text marketing.People who sign up will receive text messages about promotions at local businesses and news from the Chamber.Customers may sign up …

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Chamber introduces text marketing to members

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The Wright City Area Chamber of Commerce is offering text marketing.People who sign up will receive text messages about promotions at local businesses and news from the Chamber.Customers may sign up from their phones by texting CITY 72727.Businesses who want messages to be shared should contact the Chamber.“(Text marketing) is a way for the Chamber to promote our events, businesses to promote their events and for people to get to know the businesses in their own back yard,” said Kelly Hill, Chamber president.Hill said the program was developed to help businesses promote themselves and to keep Wright City residents informed about the businesses in Wright City“It’s unfortunate when people in our community don’t know we have a lot of the businesses we have,” said Hill, adding that the Chamber set a goal to better inform local shoppers.The goal of the Chamber is to encourage local shopping to build and grow local communities.Hill’s research showed that only 20 percent of marketing emails are read while 98 percent of text messages are read. She said the cost of text marketing is minimal.Businesses may sign up through the Chamber.“They pay a small fee and when they have a promotion, the Chamber sends an email blast,” Hill said.The Chamber hosts the annual Strassenbash Festival and will use the service to communicate news about the event.City of Wright City logo


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